Made to become

Our western society teaches boys and girls to be different from a very young age. This occurrence creates unhealthy and stunted emotional behaviors. Because of this, we have forgotten that clothes are not inherently masculine or feminine. That is why CHARACTER has shifted the focus from shape to meaning. Like kids grow into clothes, they can grow into character. The clothing pieces inside the packaging are adult-sized and stand symbol to this. As a reminder to do better.

Year: 2020