Make-up sales have been declining drastically since the start of the pandemic. This article aims to shine a new light on how women appear in public by looking into the changes in facial appearance during the pandemic.

With a literary approach, the changes of appearance are analyzed through two different perspectives. First through the panopticon theory by Foucault, with a link to the beauty myth. Here the focus will lay on the change within self-monitoring and those effects on appearance by looking into both the digital and physical self.

Secondly, Deleuze and his faciality theory will be used to bring a different perspective upon the appearance of women by looking at make-up as a mask.